Keeping buyer attention is the hard part.
Whether you are selling off-plan or marketing a completed building, you need fresh content for months on end. That is a lot to ask of a small set of renders, photos or one hero video.
Months of selling, limited content to do it with
Developments need consistent visibility before launch, through construction and after completion. But the same renders and photographs get tired fast, leaving you with fewer fresh ways to keep buyers interested.
Millions spent, marketing like everyone else
Beautiful architecture, generic content. Flat renders and a list of specs do not carry the prestige of what you built, and they do not make a buyer feel anything.
Buyers want the life, not the square metres
People commit to the morning coffee on the balcony, the sunset, the feeling of coming home. A render shows the space. It does not let them picture living there.
From the founders of Rooted
Reelstate comes from Rooted, the agency behind some of the most ambitious property brands in Africa. We have spent years making the content and running the campaigns that move real buyers, and we kept seeing the same thing: incredible developments being sold with content that did not do them justice. So we built Reelstate to fix that, and to give every developer access to the kind of work that genuinely sells homes.
SELECTED CLIENT WORK
Built with ambitious property brands.
A selection of partnerships, a snippet of the work we made together, how many assets they needed and the platforms for distribution.
Moonrise
9 assets
Measured against Moonrise's previous videos, our reels held 4.3x more viewers to the final second. We know exactly where attention slips in a 26 second reel, and AI lets us shift the scene, pace or angle at those precise moments, so viewers stay
Lakeside Redhill / Coral PI
12 assets
A lifestyle-led campaign for a new luxury development in Nyari, Nairobi. A connected series of films built the story across the full buyer journey.
Novi Properties
10 assets
A cinematic launch for Atlantis Homes III on Bulgaria’s coastline, using high-fidelity visuals to make the development feel tangible before completion.
Nairobi Gate
16 assets
A scalable paid-social campaign for a leading industrial park, multiplying creative assets without multiplying production time or cost.
Can Soler / Genstate
14 assets
A vision-led campaign for a private Barcelona estate, bringing the architectural renovation plan to life and helping buyers see its full potential.
Why developers come back to us launch after launch.
We are honest about what we do and what we do not. Here is how to know if Reelstate fits.
This is for you if
You have renders or completed-building photography sitting unused, with no video made from them
You are launching or selling a development and need content now, not in four weeks
You run Meta or Instagram ads and need a steady supply of fresh video
You have no in-house video team and do not want to manage a production crew
You want premium output without a premium production budget
This is not for you if
You need a single flagship brand film with a full creative concept. That is a production company's job
You already have an in-house video team producing content regularly
You need a traditional on-location film shoot with actors, crew and live production
You want bespoke art direction and several revision rounds on one hero piece
Your development has no renders, drawings, or reference imagery of any kind
A simple process, with you in control the whole way.
The people behind every reel
Reelstate is built by the team behind Rooted, one of the agencies quietly shaping how the best property brands in Africa show up online. We have made the content, run the campaigns and learned what actually moves buyers. Reelstate is the sharpest part of that work, made available to you on demand.
Mark Heath
Co-Founder
Seb Friedrich
Co-Founder, Operations
Julia de la Guerra
Head of Design
Jerry Wagunda
Client Partner
Silpy Maroko
Client Partner
Milton Ochieng
Client Partner
We take the risk, not you.
You should never feel like you are gambling on a launch. So we put ourselves on the hook.
The Approved-Look Guarantee
You sign off the style before we build the full set. If the finished reels do not match what you approved, we remake them.
The Five-Day Promise
Your reels delivered within five working days, or we take ten percent off. Speed is the whole point, and we hold ourselves to it.
Pricing
A single video from a 3D animation studio runs into the thousands and takes weeks. This is a better way. One-off packs, no subscription, yours to own forever. We take a limited number of new developments into production each month.
Most developers order every 6 to 8 weeks around phase launches. No subscription required.
Questions
Straight answers.
Will it look obviously AI?
What do I need to send you?
How is this different from a 3D animation studio?
How does payment work?
Do we own the videos?
Turn your development assets into content that keeps selling.
Send us one render or photograph and we will turn it into a finished reel within 24 hours, free. If you love it, your first pack starts from there. No commitment, no catch.
Free reel in 24 hours · No commitment · You approve the look before you pay